Associate Sales Manager

Associate Sales Manager – Employer Services International (ESI) 

  

The Associate Sales Manager (ASM) plays a critical role in driving sales
performance and building leadership capability within ADP ESI. This role
combines front-line sales leadership with hands-on coaching, supporting a team
of sales representatives to achieve revenue targets, expand market share, and
deliver consultative HCM solutions to clients. 

The ASM acts as a talent accelerator—developing future sales leaders while
ensuring consistent execution of ADP’s sales methodology and customer-centric
culture. 

 

Key Responsibilities 

Sales Leadership & Performance 

* Lead, coach, and motivate a team of sales representatives to achieve and
exceed individual and team sales targets 

* Drive disciplined pipeline management, forecast accuracy, and conversion
performance 

* Participate in customer meetings, deal strategy, and complex negotiations as
needed 

* Ensure consistent execution of ADP sales processes, CRM usage, and compliance
standards 

Coaching & Development 

* Provide regular field coaching, call coaching, and performance feedback 

* Conduct structured 1:1s focused on skills development, results, and career
progression 

* Support onboarding and ramp-up of new sales associates 

* Identify high-potential talent and support succession planning 

Business Execution 

* Execute regional and segment-specific sales strategies aligned with ESI
objectives 

* Collaborate closely with Marketing, Sales Enablement, Solution Consulting,
and Operations 

* Analyze activity, pipeline, and results to identify improvement
opportunities 

* Champion ADP’s value proposition in payroll, HCM, and compliance solutions 

Culture & Customer Focus 

* Foster a culture of accountability, inclusion, trust, and continuous
improvement 

* Ensure an exceptional and ethical customer experience throughout the sales
cycle 

* Act as a role model for ADP’s values and leadership expectations 

  

Required Qualifications 

* Proven experience in B2B sales (SaaS, HCM, Payroll, or Professional Services
preferred) 

* Mentorship experience & experience with stretch assignments  

* Track record of achieving or exceeding sales targets  

* Ideally having achieved presidents club  

* Strong coaching, communication, and influencing skills 

* Data-driven mindset with strong forecasting and pipeline management
capability 

* Ability to operate effectively in a fast-paced, metric-driven environment 

  

Preferred Qualifications 

* Experience selling into SBS market / MM  

* Familiarity with complex or multi-product sales cycles. MEDDPICC & SPIN  

* Exposure to international or EMEA sales environments 

* Experience with CRM tools (Salesforce or equivalent) 

  

What Success Looks Like 

* Consistent achievement of team revenue, activity, and quality metrics 

* Sales representatives demonstrating skill progression and engagement 

* Healthy, predictable pipeline and forecast accuracy 

* Strong internal partnerships and positive customer feedback 

* Readiness to progress into a Senior Sales Manager role