SMCP – Sandro, Maje, Claudie Pierlot, Fursac

We are a group of fashion brands born in Paris, shaped by action, driven by instinct, and defined by the here and now.
We live in the present: a present that captures the spirit of the times, teaches us to act quickly, adjust accordingly, and start fresh - each time a little wiser, a little bolder.
Together, we believe that fashion is above all a way of seeing. And the perspective of our brands is firmly rooted in their time.
Our story is written by a thousand hands, but spoken with a single voice; written in the present, yet crafted to endure.

Our story begins with that of two women: Evelyne Chetrite and Judith Milgrom, founders of Sandro and Maje - two sisters driven by a shared vision to reinvent fashion and reflect the era they live in.