Senior Brand & Content Manager

Your Responsibilities
Brand Governance and Enablement
Own and maintain BSBI’s brand guidelines, ensuring consistent application across markets, channels and materials.
Act as the main point of contact for brand and content matters between central teams and local markets.
Translate brand priorities into clear briefs, guidance and actionable outputs for countries, suppliers and internal teams.
Own brand onboarding for staff, working students, freelancers and external suppliers working on BSBI branding.
Website Management
Own the accuracy, quality and ongoing upkeep of website content.
Maintain the website development plan, ensuring priorities, timelines and dependencies are clearly tracked.
Own the website content sign-off process, coordinating reviews and approvals with relevant stakeholders.
Ensure website content is accurate, current, brand-aligned and ready for publication.
Programme Calendar and New Programme Launches
Lead content development for new programme launches, ensuring required digital and print materials are ready by agreed launch dates.
Own and maintain the programme calendar, including programme information, pricing, intakes and key launch timelines.
Provide training to relevant teams on newly launched programmes, ensuring they understand key messages, content, pricing and intake information.
Publications, Awards and Institutional Narratives
Act as Editor-in-Chief of Pioneer Magazine, managing editorial planning, content sourcing, editing and production coordination.
Coordinate the preparation and publication of all scientific magazines.
Own awards, rankings and recognition submissions, including narratives, evidence, timelines and reusable submission materials.
Asset and Repository Management
Manage central brand repositories, including Dash, ensuring approved assets, templates, logos, imagery and documents are current and accessible.
Remove outdated or duplicate assets and communicate approved updates to relevant stakeholders.
Team and Workflow Coordination
Line-manage and mentor the Working Student for Website CMS, Social Media Coordinator and video team.
Coordinate the CMS Coordinator, Social Media Coordinator and video team to ensure content and brand execution are aligned.
Set priorities, provide clear briefs and oversee quality control across website, brand, content, social media and video tasks.
Your profile
At least five years of experience in a similar marketing, brand or content role, with responsibility for managing brand standards and content across multiple channels.
Proven experience developing and maintaining brand guidelines, content governance processes and marketing assets.
Strong writing, editing and stakeholder management skills, with the ability to translate complex information into clear, audience-appropriate content.
Experience coordinating cross-functional teams, external suppliers and multiple stakeholders.
Excellent English language skills, both written and spoken.
Strong German language skills are highly desirable.
Experience in the education or higher education sector is preferred.
Strong organisational and project management skills, with the ability to manage multiple priorities, deadlines and approval processes.
High attention to detail and a strong commitment to accuracy, consistency and quality.
Why us?
An international environment with a multicultural audience and a meaningful social impact
Support in achieving your professional goals and development
Opportunities for career growth alongside BSBI, including leadership roles
Extensive training to equip you with the knowledge and skills needed to excel
Work in a young, dynamic and positive culture that fosters collaboration
Be at the forefront of an exciting educational opportunity, leading the way forward and growing with BSBI
About us
GUS Germany GmbH (GGG) is an innovative and dynamic network of world-class higher education institutions that is committed to empowering students with the knowledge and skills they need to make a positive impact in the world. Our mission is to foster visionary leaders who can drive meaningful change for society.

With a strong presence in Germany, Europe, and beyond, GGG is made up of several well-known brands, including UE (University of Europe for Applied Sciences), BSBI (Berlin School of Business & Innovation), htk academy, and GISMA University for Applied Sciences. Our thriving student body of over 10,000 learners across our institutions benefits from a wide range of academic disciplines, such as business, technology, data science, engineering, sports, and fine arts.

As part of the Global University Systems (GUS) network, which comprises over 48 universities across Europe, the USA, Australia, Asia, and South America, with over 87,000 students, we are dedicated to providing exceptional learning experiences to our students.

At GGG, we are committed to creating a supportive and inclusive work environment where everyone can thrive. Our employees play a vital role in ensuring that our students succeed at every step of their career path. Join our team and be a part of a culture of innovation and excellence in education. www.gusgermany.com