Marketing Professional

Description
About the Company
William S. Hein & Co., Inc. is a global leader in legal publishing, serving over 3,500 institutions across 150+ countries. Our flagship product, HeinOnline, is the largest image-based legal research database worldwide, hosting 100+ databases and 250+ million pages of content. We simplify and innovate legal research, empowering professionals and researchers through cutting-edge technology and a user-focused approach.

Why Join Us?
At Hein, we don’t just work; we thrive. Here’s what sets us apart:
Compensation & Financial Benefits
Average 12–15% yearly employer contribution to your 401K/profit sharing plan – no employee contribution required, better than 99% of companies nationwide
Competitive salaries with opportunities for performance-based increases
Health & Wellness Benefits
Comprehensive health coverage (up to 100% paid)
In-house chef offering breakfast, lunch, and dinner-to-go
Flexibility to work from home as needed to support your personal and professional well-being
Quiet room equipped with massage chairs for relaxation and recharge
Convenient access to scenic walking trails for outdoor breaks
Complimentary access to on-site gym featuring a Peloton and sauna
On-site resources for mental health support, nutrition counseling, and legal assistance
Professional Growth
Access to professional development programs, workshops, and mentoring
Opportunities to take on impactful projects that elevate your skills and career
Average company tenure is 15 years
Tech-Forward Environment
Join a team at the forefront of innovation, leveraging AI, advanced search algorithms, and data-driven development to transform research and simplify complex problems.
Company Culture & Perks
Employee-driven initiatives like employee events, book club, and volunteering
Collaborative and innovative work environment powered by tools like Basecamp
A culture that values ideas, collaboration, and curiosity
What You Will Do
Content Creation & Campaign Support
Lead content marketing projects that help grow brand awareness, engage customers, and generate leads.
Take ownership of content projects from start to finish, including planning, messaging, writing, launch support, and measuring results.
Write, edit, and improve content for websites, landing pages, email campaigns, blogs, videos, product promotions, and other marketing materials.
Turn product details and business priorities into clear, useful messaging that speaks to customer needs.
Create campaign content and supporting materials across digital channels while keeping the brand voice and message consistent.
Digital Content & Channel Execution
Develop and improve content for email campaigns and remarketing efforts to increase engagement and drive conversions.
Update and improve website, landing page, and product page content with a focus on clarity, ease of use, and performance.
Bring creative ideas forward and carry them through into strong content, digital campaigns, and video projects.
Collaboration & Performance
Work closely with Sales and other teams to create content and campaigns that support outreach, pipeline goals, and broader business priorities.
Use performance data, testing, and audience insights to improve content and strengthen marketing results over time.
Use AI and marketing tools to work more efficiently and improve content development, campaign execution, and reporting.
Events & Additional Support
Support webinars, events, and occasional trade shows through content creation, promotion, follow-up, and on-site participation, with light travel a few times per year.
Help with customer-facing support by phone and chat when needed, along with other related responsibilities.
What You Bring
Skills, Abilities & Interests
Creating clear, engaging content across web, email, and digital marketing channels.
Building and managing website content in WordPress and Elementor, including page creation, updates, and troubleshooting.
Supporting email marketing efforts through campaign execution and platform management.
Using AI tools to generate ideas, streamline content development, and improve marketing workflows.
Taking ownership of projects, managing priorities, and using performance insights to improve results.
Collaborating with internal teams while delivering responsive support for customer inquiries.
Education & Experience
Bachelor’s degree in Marketing, Communications, or related field??
7+ years of experience in digital marketing or a related role??
Additional Details
Schedule
Monday – Friday, during general business hours
Full-time, in-office position
Occasional remote work available on an ad hoc basis
Salary:
$68,000 to $78,000, depending on experience
Diversity and Inclusion
At William S. Hein & Co., Inc., we believe that diversity is what makes us stronger—in the workplace, and in the world. So, our mission is simple: to create an inclusive space where everyone feels valued and has an equal opportunity to succeed. If you have skills, passion, and a desire to make a difference, we want you on our team.
Additionally, we understand that each person has unique needs, so let us know how we can best support you during the interview process and beyond. We are committed to ensuring that each member of our team has an equal opportunity to thrive within our organization.