Global Employer Brand Content Activation Lead

Overview

CAREERS TO SMILE ABOUT
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
ABOUT THE ROLE
This role sits on PepsiCo's Global Employer Brand Content team, responsible for top-of-funnel talent communications across the PepsiCoJobs digital ecosystem.
You are the editorial engine of the team translating editorial direction into a consistent standard of quality, voice, and craft across everything the team publishes. You drive the global editorial calendar and the content franchises that carry our storytelling day to day, and you keep the team's output sharp and cohesive.
You also shape the Frontline cohort directly — the talent storytelling for the people who make, move, and sell PepsiCo's products — writing and developing that work as the team's deepest example of editorial craft.
The role partners closely with cohort content leads, the Recruitment Marketing team, and Talent Acquisition, and represents employer brand content with stakeholders across the business. It is both a strategic and a hands-on role.
Depth of storytelling craft and the ability to influence across teams and stakeholders matter more than years alone.

Responsibilities

I. Global Social Content Strategy & Activation Planning
Develop and execute the master plan for global employer brand social media activations, ensuring centralized content meets global and local needs.
Identify anchor markets and tailor social content strategies that can be effectively localized while maintaining global alignment.
Ensure content is created in formats optimized for different channels (e.g., LinkedIn, Instagram, Glassdoor, TikTok, YouTube, and career websites).
Own and govern the global social content calendar, ensuring coordination across campaigns, cohorts, and business needs.
II. Social Media Activation & Creative Content Leadership
Manage the global-to-local deployment of employer brand content, ensuring consistency in storytelling and messaging.
Develop and govern social content playbooks and content franchises, providing best practices and guidelines for the team and regional activation teams.
Ensure social media activations reflect employer branding priorities, reinforcing PepsiCo’s positioning as an Employer of Choice.
Stay updated on emerging social media trends and leverage new digital engagement techniques to enhance content strategies.
Partner with creative agencies where needed to extend content production capacity, providing editorial direction and quality oversight.
III. Collaboration with Internal & External Stakeholders
Work closely with the Employer Brand Content Team Leader to align editorial strategy with overall employer brand messaging.
Partner with cohort content leads to maintain a unified editorial voice and consistent quality across all team output.
Collaborate with the Recruitment Marketing Team to ensure top-of-funnel content integrates effectively with full-funnel activation efforts.
Partner with Talent Acquisition and HR teams to ensure local markets have the right tools, content, and guidance to deploy campaigns effectively.
Provide editorial direction to external creative agencies, overseeing content production, creative execution, and budget alignment.
Ensure compliance with global legal standards, addressing cultural nuances and localization needs when activating global campaigns.
IV. Performance Analysis & Campaign Optimization
In partnership with the team’s insights function, develop and refine KPIs that track the effectiveness of global employer brand content activations.
Use data and audience insights to continuously refine editorial and social content strategies based on performance and talent behavior trends.
Maintain regular reporting visibility, summarizing key findings for Talent Acquisition, Employer Branding, and Recruitment Marketing teams.

Qualifications

Required Qualifications
5–7 years of experience in social media strategy, employer branding, recruitment marketing, or digital content management, with a focus on global content.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proven storytelling and editorial craft — strong writing, voice, and narrative judgment across content formats.
Demonstrated ability to develop global social content strategies, ensuring alignment with regional needs and local market activation.
Strong understanding of social media channels and digital content formats, including LinkedIn, Instagram, Glassdoor, YouTube, TikTok, and career websites.
Excellent stakeholder management and cross-functional collaboration skills, including the ability to influence without direct management authority.
Ability to optimize content based on platform best practices, ensuring engagement, reach, and performance improvements.
Working knowledge of social media analytics and performance tracking to inform editorial decisions.
Preferred Qualifications
Experience leading editorial or content work for a multinational corporation or global brand.
Experience building and scaling content franchises or editorial systems.
Frontline / blue-collar workforce communications experience.
Master’s degree in Marketing, Communications, or Digital Strategy.
Experience with paid media, programmatic advertising, or employer branding content sponsorships.
Background in advertising, branding, or digital marketing agencies.
For Poland‑based roles: To support informed and transparent discussions, candidates who progress to the interview stage will be provided with information on the initial remuneration level for the role. Any questions and further details about the process will be discussed during the interview.